Historical Evolution of Twix: Left and Right Twix

historical evolution of twix
7 min reading time

Twix, the iconic candy bar loved by millions, has an interesting history that has evolved over time. From its origins to the introduction of Left and Right Twix, Twix has come a long way in the candy industry. In this section, we will take a closer look at the historical evolution of Twix, its origin, development, and the revolutionary introduction of Left and Right Twix.

Exploring the Twix history is like delving into the history of the candy industry itself. The Twix journey began with an idea, which transformed into a brand recognized worldwide. Twix’s origin story is as fascinating as the brand itself, and understanding its evolution is critical to appreciating the candy bar that we all love today.

So, let’s unwrap the candy bar and go back in time to see how it all started, how it evolved over the years, and what makes Twix such an iconic brand that we all know and love.

Twix’s Early Days and Origins

Twix has a rich history that dates back to the 1960s. The candy bar was created by Mars, Inc., which was founded by Frank C. Mars in 1911. Mars, Inc. is known for creating some of the most iconic candies, including Snickers, Milky Way, and M&Ms.

The inspiration behind Twix’s creation was based on Mars, Inc.’s observation that people loved chocolate and cookies. The company wanted to combine the two to create a new indulgent snack. Twix originally consisted of a shortbread cookie topped with caramel and coated in milk chocolate.

The candy bar was first introduced in the UK in 1967 under the name “Raider.” It quickly became popular and was later introduced to the US in 1979, where it was rebranded as Twix.

Twix’s early days were marked by their classic bar, which consisted of two cookie fingers. However, this iconic design was soon given a twist with the introduction of Left and Right Twix, which we will explore in the next section.

The Introduction of Left and Right Twix

Twix’s introduction of Left and Right Twix marked a significant turning point in the brand’s history. In 1991, the company launched an advertising campaign that portrayed Left and Right Twix as fundamentally different candy bars. This campaign presented Left Twix as being made with caramel that was heated to a higher temperature, while Right Twix was made with caramel heated to a lower temperature.

While the difference in taste between Left and Right Twix was minimal, the marketing campaign proved to be wildly successful. This campaign appealed to consumers’ curiosity and desire for something new and exciting, driving demand for Twix and increasing the brand’s market share.

The introduction of Left and Right Twix was not just a clever marketing ploy; it also served to highlight the brand’s commitment to innovation and differentiation. This move spurred other candy bar manufacturers to follow suit, introducing their own version of Left and Right Twix. This further fueled competition within the industry and pushed companies to continue developing unique and exciting products.

Today, Left and Right Twix remain a beloved part of the brand’s identity. They continue to be produced using the same high-quality ingredients and manufacturing process that has made Twix a favorite candy bar for generations.

Twix Manufacturing Process and Variations

Twix is a beloved candy bar known for its delicious combination of crunchy cookie, creamy caramel, and smooth milk chocolate. But have you ever wondered how this iconic candy is made? Let’s take a closer look at the Twix manufacturing process and the various variations available to consumers.

The Twix manufacturing process is a complex one that involves several steps. It all starts with the cookie base, which is made from a dough that is mixed and rolled out before being baked in ovens. Once the cookies are done, they are cooled and then covered with a layer of caramel. This caramel layer is then allowed to set before the cookies move on to the next step.

Next, the chocolate coating is applied to the cookie+caramel combination. The chocolate is melted down and then poured over the cookies, which are then allowed to cool and harden. The finished product is then packaged and shipped out to stores for eager candy lovers to enjoy.

While the classic Twix bar is beloved by many, there are also several variations available for those who like to switch things up. Dark chocolate Twix features a dark chocolate coating instead of milk chocolate, while white chocolate Twix incorporates a creamy white chocolate layer.

Other limited edition variations have also been released over the years, such as Coconut Twix and Java Twix, which featured a coffee-flavored caramel layer. Twix also offers bite-sized versions of its candy bar, known as Twix Bites, as well as ice cream bars and milkshake flavors.

Overall, the Twix manufacturing process is a carefully crafted one that ensures each candy bar is made with the utmost attention to detail. With a range of variations available to suit every taste preference, it’s no wonder that Twix remains a popular choice for candy lovers everywhere.

Twix’s Successful Marketing Strategy

As one of the most popular candy bars in the world, Twix owes a great deal of its success to its savvy marketing strategy.

From memorable advertisements to creative partnerships, Twix has effectively captured the attention of consumers and kept them coming back for more. Perhaps one of the most successful examples of their marketing prowess is the introduction of Left and Right Twix.

The decision to split Twix bars into left and right versions was a stroke of marketing genius. By creating a perceived difference between the two, consumers were more likely to choose between them and compare their experience. This resulted in increased sales and helped establish Twix as a staple in the candy industry.

But Twix’s marketing strategy doesn’t stop there. Over the years, they have collaborated with popular brands such as Star Wars and Spotify to create limited edition flavors and promotions. These partnerships have helped them reach new audiences and keep their candy bar fresh and exciting.

Twix’s advertising campaigns have also left a mark on popular culture. Their classic “Two for me, none for you” slogan is still recognized and parodied today, while recent commercials have featured everything from a singing llama to a cowboy riding a giant Twix bar.

All in all, Twix’s marketing strategy has been vital to the brand’s continued success. By staying creative, memorable, and always striving to innovate, they have cemented their place as one of the most beloved candy bars in the world.


In conclusion, Twix has a fascinating history that has evolved over the years. From its early days as a simple candy bar to the introduction of Left and Right Twix, Twix has captured the hearts of candy enthusiasts worldwide.

One of the most significant attractions of Twix is the variety of flavors it offers. From the original caramel and chocolate to peanut butter and cookies and cream, there is a Twix flavor to satisfy every sweet tooth.

In conclusion, Twix remains a favorite among candy lovers thanks to its rich history, diverse flavors, and successful marketing strategies. Whether you prefer Left or Right Twix, there’s no denying the impact this candy bar has had on the candy industry. So next time you indulge in a Twix, take a moment to appreciate the history and evolution of this beloved treat.

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