Couscous Production Process and the Top Brands: Inside the Couscous Industry

Couscous Production Process and the Top Brands
9 min reading time

Couscous, a staple food in North African and Middle Eastern cuisine, has gained immense popularity worldwide due to its ease of preparation and versatility in dishes. The couscous industry has witnessed remarkable growth in recent years, with a rising demand for high-quality and healthy food options.

In this article, we will take a closer look at the couscous production process and the top brands that dominate the market. We will explore the techniques employed by couscous manufacturers to create exceptional products and the factors that contribute to their success. Additionally, we will shed light on organic and artisanal couscous brands that offer unique and healthier options to consumers.

Principal Conclusions:

  • The couscous industry has witnessed significant growth due to its popularity worldwide.
  • The production process of couscous involves several stages, including harvesting and milling the grains.
  • Top brands in the market offer exceptional quality and taste to meet global demand.
  • Organic and artisanal couscous brands provide unique and healthy options for consumers.
  • This article aims to educate readers about the couscous industry and highlight the importance of top brands in delivering quality and taste.

The Couscous Production Process: From Grain to Table

Producing couscous is a complex and multi-step process that involves several stages, starting from selecting the right type of grain to packaging the final product. The couscous production process requires careful attention to detail, expertise, and precision to ensure the desired quality and taste. In this section, we’re going to explore the couscous production process in-depth.

Grain Selection

The first step in the couscous production process is selecting the right type of grain. Traditionally, couscous was made from durum wheat, a type of wheat that is commonly used in pasta production. Nowadays, couscous manufacturers use different grains, including semolina, millet, barley, and corn, to create unique and tasty couscous varieties.

Grain Milling

After selecting the grain, the next step is milling it to the appropriate size. Couscous is made by milling the grain into small granules of different sizes, depending on the type of couscous required. Milling the grain requires precision and skill to ensure the correct size and consistency of the couscous.

Kneading and Shaping

Once the grain is milled, the couscous is kneaded with water to create dough. The dough is then shaped into small granules using a special sieve called a kasra. The couscous granules are then dried and stored until they are ready to be cooked.

Cooking Methods

There are different ways of cooking couscous, depending on the type of couscous and the desired taste. Traditionally, couscous is steamed in a couscoussier, a two-part pot that allows the couscous to be cooked on top of the simmering broth. Nowadays, couscous can be cooked in a microwave or by simply adding boiling water and leaving it to cook for a few minutes.


After the couscous is cooked, it is dried and packaged for sale. Packaging is an important step in the couscous production process, as it helps to preserve the quality and taste of the couscous. Couscous is typically packaged in airtight containers to ensure that it remains fresh and retains its flavor until it is ready to be consumed.

As you can see, the couscous production process is intricate and requires skill and expertise to deliver high-quality couscous. The careful selection of grains, milling, kneading, shaping, and cooking are all significant steps in the process that contribute to the final product’s quality.

The Leading Couscous Brands: A Taste Comparison

Couscous, a staple food of North Africa, has gained popularity worldwide due to its versatility and healthy attributes. With the rising demand for couscous, numerous brands have emerged, each offering unique variations in taste, texture, and quality. Let’s explore the leading couscous brands, their specialties, and what sets them apart from their competitors.

Best Couscous Producers

When it comes to couscous production, several brands stand out for their quality and taste. Casbah, a brand that has been around since 1977, produces couscous made from 100% durum wheat semolina. Their couscous has a light and fluffy texture, and it’s gluten-free, making it an excellent option for those with gluten sensitivities. Another top brand is RiceSelect, which produces couscous made from pure, natural ingredients. Their couscous is coarse and flavorful, providing a satisfying texture and taste.

Popular Couscous Manufacturers

In addition to the best couscous producers, there are several popular brands known for their delicious couscous products. Ziyad is a top choice for many due to its authentic taste that’s true to traditional North African cuisine. Their couscous is versatile and can be used in a range of dishes, from salads to stews. Another popular option is Near East, which offers a variety of couscous flavors, including plain, roasted garlic, and toasted pine nuts. Their couscous is easy to prepare and adds a burst of flavor to any meal.

Leading Couscous Brands

When it comes to leading couscous brands, Casbah and RiceSelect are at the forefront of delivering outstanding taste and quality. However, other brands like Bob’s Red Mill and Wadi are also gaining popularity for their unique and flavorful couscous products. Bob’s Red Mill uses whole grain durum wheat semolina to produce their couscous, resulting in a nutty, wholesome taste. Wadi, on the other hand, offers a range of couscous flavors, including harissa, lemon, and tomato, providing consumers with a variety of options to choose from.

Organic Couscous Brands: A Healthier Choice

Couscous Production Process and the Top Brands

There has been a growing demand for healthier food options in recent years, and organic foods are at the forefront of this trend. Organic couscous brands, in particular, have gained popularity for their all-natural ingredients and environmentally friendly production methods.

One notable organic couscous brand is Bob’s Red Mill. They offer a wide range of organic couscous varieties, including whole wheat, tri-color, and pearl couscous. Their organic couscous is made from 100% durum wheat, free from any artificial colors, flavors, or preservatives. Additionally, Bob’s Red Mill uses solar energy at their production facility, making it a sustainable choice for consumers.

BrandOrganic VarietiesAdditional Information
Bob’s Red MillWhole Wheat, Tri-Color, and Pearl Couscous100% Durum Wheat, Solar Powered Facility
Roland FoodsMediterranean CouscousUSDA Organic Certified
Simply OrganicNorth African Couscous MixNon-GMO, Gluten-Free, Vegan

Another organic couscous brand worth mentioning is Roland Foods. Their Mediterranean Couscous is USDA organic certified, ensuring that it is free from synthetic fertilizers, pesticides, and other harmful chemicals. Roland Foods also partners with farmers who use sustainable, eco-friendly farming practices, supporting a more ethical and environmentally conscious food industry.

For those with dietary restrictions, Simply Organic offers a North African Couscous Mix that is both non-GMO and gluten-free. This organic couscous blend is also vegan, making it a great option for plant-based eaters. Simply Organic’s commitment to using all-natural, organic ingredients ensures that their couscous is high-quality and free from any harmful additives.

Overall, organic couscous brands offer a healthier choice for consumers looking to incorporate this versatile grain into their diets. With a range of options available, it is easy to find an organic couscous brand that fits your dietary needs and values.

The Artisanal Couscous Producers: Reviving Traditional Techniques

While the couscous industry has evolved with modern technology and methods, there are still artisanal couscous producers who employ traditional techniques to create unique and high-quality couscous.

Unlike mass-produced couscous, artisanal couscous is typically made by hand and cooked using traditional methods that rely on steam. These producers use high-quality grains and take great care in the preparation process, resulting in couscous that is both flavorful and has a distinct texture.

The Characteristics of Artisanal Couscous

TextureArtisanal couscous has a coarser texture than mass-produced couscous, which allows it to absorb sauces and flavors more effectively.
FlavorArtisanal couscous has a nutty flavor and aroma, which is the result of the slow cooking process and the high-quality grains used in production.
AppearanceArtisanal couscous has a natural, unprocessed appearance, which reflects the traditional methods of production used by these producers.

Artisanal couscous is often considered a delicacy due to its unique characteristics and the care that goes into its production. Many artisanal couscous producers are small, family-run businesses that have been operating for generations, passing on their traditional techniques and knowledge to their children and grandchildren.

“We take great pride in preserving the traditional methods of couscous production, and we believe it is essential to the quality and taste of our product.”

Artisanal couscous producers are not as well-known as the larger, mass-produced brands, but they are gaining popularity among those who seek out authentic and unique food experiences. Many of these producers sell their products at local markets or through specialty food retailers.

  • La Belle Chaurienne: A family-run business in southwest France that has been producing couscous since 1936, using a slow-cooking method that results in a distinct texture and flavor.
  • Mustapha’s Mediterranean: A small company based in the UK that uses traditional Moroccan techniques to create authentic couscous that is both flavorful and healthy.
  • Les Moulins Mahjoub: A Tunisian producer that uses only organic and natural ingredients to create couscous that is both healthy and delicious.

Artisanal couscous producers are an important part of the couscous industry, preserving traditional methods and creating unique products that are highly valued by those who appreciate quality and authenticity.


In conclusion, the couscous industry is an essential part of the global food market, with Couscous production and top brands playing a significant role in meeting the growing demand for this staple food. We learned about the meticulous process of producing couscous, from harvesting the grains to cooking the final product, and how top brands deliver exceptional taste and quality.

While there are numerous couscous brands in the market, choosing a top brand ensures that you get a consistent and delicious product. The leading couscous brands employ the best production techniques and use high-quality ingredients to deliver a product that meets the high standards of consumers worldwide.

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